Case Studies
CDSM Interactive
SEO - CDSM Interactive needed to generate online sales for their GCSE English eLearning product. The project involved defining keywords, URL, page structure, writing copy and managing their eMail marketing campaign.
Clifton Medi Spa
As part of Clifton Medi Spa's Website redesign Business Web Marketing had the challenge of developing search results for highly competitive search terms for the cosmetics industry.
Defy Time Cosmetic Clinic and Medical Spa
B|W|M provides ongoing SEO and Ad Words services to promote Defy Time's cosmetic services (Botox, Sculptra, Dermal Fillers and Laser etc) for their practices in South Wales and Bristol.
Enabling Work
Enabling Work Enabling work needed to increase returns for their Google AdWords campaign for Braille and Large Print Services. To acheive this BWM helped to rewrite the advert and the copy on the website.
SEO and Online Marketing
Business Web Marketing provides SEO (Search Engine Optimisation) and Online marketing solutions to drive qualified traffic to your website. Plus, as part of our Web design process and Website evaluation service we ensure that your site is built to maximise returns when they get there.
SEO (Search Engine Optimisation)
Our SEO process involves:
- Identifying your keywords
- Defining the best Domain and site structure for you
- Writing and structuring your website's content
- Producing a sitemap
- Producing a Google Map for your business
- Helping you to develop your incoming links
Pay Per Click
A more aggressive approach to marketing your site is through Pay Per Click campaign where you can pay for visitors to click through to your site from third party websites.The benefit of Pay Per Click is that it can produce quicker results than standard SEO and allows you to be far more specific in terms of where you position links to your site. Although there is additional cost involved in a Pay Per Click campaign, you can define a budget, start off small and - because your ROI is easily measured - develop and grow your campaign methodically for greater returns.
Business Web Marketing can help to define your strategy, write your adverts, monitor and manage your campaigns.
eMail Marketing
eMail Marketing is a great way to maintain your relationship with your customers and previous visitors to your site. Sending regular news and promotion updates to customers will bring them back to your site in a way that you control and measure.